iPad sales up, Macs flat, as Apple reports on Q2 earnings
IPad sales soared year over year: 19.5 million tablets were sold in the second quarter of 2013, compared to 11.8 million in the year-ago quarter. That’s an increase of 65 percent year over year, and Apple reports that the tablet saw very strong growth in every geographic market, especially China and Japan. The company says that both the iPad and iPad mini remain extremely popular, with significantly more iPad mini sales in the second quarter than the previous quarter, which included the holiday season. The overwhelming majority of iPad mini purchasers are new to the iPad, too. And Apple says that the iPad mini is no longer supply chain-constrained.
Cook cited the iPad’s performance in China in particular, where sales were up 138 percent in China during the quarter. Cook says that Apple sees a lot of opportunity in China, due to the large number of first-time smartphone buyers, including customers interested in iPhone 4. Apple’s total business grew 11 percent in the Greater China region to $8.8 billion in revenue.
The company preferred to draw attention to its digital content business in the form of the iTunes Store. Apple recorded $2.4 billion in revenue from iTunes during the quarter, a record tally. According to chief financial officer Peter Oppenheimer, Apple’s online emporium of music, movies, books, and apps now tops $4 billion in quarterly billings, making it the largest digital content store in the world.