Revel adds fraud prevention to iPad point-of-sale system
In early April, I reported on a partnership forged by Revel Systems with MokiMobility that will bring the latest PCI Security Standards to its solution. Now, Revel is upping the ante even more: This week, it is introducing a unique, patent-pending identity theft feature that will show an image of the credit-card holder every time his or her card is swiped through a Revel POS system. The idea is to help reduce the incidence of fraud related to stolen cards.
"Concentrating on credit card fraud — both current and forward thinking into future scenarios — we built onto the advancements that have been made for chip-and-PIN, CVV codes, and PCI compliance to add a brand new component that utilizes the power of the cloud and social web to pull the most obvious anti-identity theft tool out there: Your face," said Chris Ciabarra, chief technology officer (CTO) and co-founder of the San Francisco-based POS technology company.
The feature is part of Revel 2.0, an update to the company's core POS platform. It works by associating a customer photo from the software customer relationship management (CRM) application with the credit card. (Those photos, in turn, can be captured through Revel's Facebook integration.) The photo acts as a form of facial verification.